When I moved to New York to work for Palio Communications in 2005, I had no idea how much writing for Healthcare & Pharma would change the course of my career. Just a few years out of University of Florida and The Portfolio Center for Advertising and Design, I was thrilled about the challenge of writing to educate doctors and patients about advances in healthcare and medicine. Nevertheless, I was terrified that the regulatory limitations on my new writing career would eliminate any hope for bringing big ideas to the table. What started with the launch of the first quadrivalent HPV vaccine on the market, quickly escalated to multimillion dollar marketing campaigns for cancer, addiction, neurology, dermatology, and HIV therapies—all of which challenged my creativity and ignited a growing passion for connecting each and every entity within the continuum of care. For the first time in my life, I was buried beneath an underserved need for better patient education, an over-served physician market, and four-to-six months of cold, hard snow.  

Over the course of my career, I have had the opportunity to work with some of the most brilliant people in marketing, medicine, animation, film, and interactive media. The more challenging the assignment, the more incredible the team—and incidentally, the more creativity required to address the challenge.